Press Kit
Everything you need to write about Plan & Multiply (ePocket Budget) — the kind, privacy-first budget app designed for families.
15,000+
Users
4.8/5
Average rating
12,000+
Reviews
7
Languages
About Plan & Multiply
Plan & Multiply (technical name: ePocket Budget) is a family budget management app available on iOS and Android. It uses the envelope budgeting method: every dollar of income is assigned to a spending envelope, making the budget visual and intuitive.
The app stands out through three deliberate choices:
- Privacy-first — no bank connection, no aggregators (no Plaid, no Yodlee). Your data stays on your device.
- Serenity Score — a unique 0-100 indicator that measures overall financial wellness, not just spending. No other budget app offers this.
- Couple budgeting — share your budget via QR code without sharing bank access. The Serenity Score becomes a shared household score.
The app primarily targets women aged 25-45 and families seeking a kind approach to budget management — no guilt, no financial jargon.
Key features
Visual budget envelopes
Every euro or dollar is assigned to an envelope (groceries, rent, entertainment, savings). See your remaining balance at a glance.
Serenity Score (0-100)
Unique indicator that measures overall financial health: envelope compliance, savings consistency, emergency buffer, 3-month trend.
Emergency Mode
Dedicated envelope for unexpected expenses. Absorbs surprise costs without breaking your monthly budget.
Couple budgeting (QR code)
Share your budget via QR code, no bank access needed. Shared Serenity Score for the household.
Zero bank connection
No aggregators, no account access. Your data stays on your device. Privacy-first by design.
Savings goals
Set a goal, the app calculates the monthly amount. Track your progress month after month.
Screenshots
Free to use in articles and presentations. Click any image to open full size.
iPad screenshots available at /screenshots/en-US/iPad_*.webp. Contact us for high-resolution PNG versions.
Brand identity
Color palette
Cream
Forest
Sage
Orange
Ink
Typography
- Headings: Instrument Serif (display)
- Body: DM Sans (body)
Logo
The Plan & Multiply logo is available in SVG. Contact us for vector files and variants (light / dark background).
Pricing
Free
$0
- 3 envelopes
- 1 account
- Expense tracking
- Serenity Score
Premium
$4.99/month
or $44.99/year (save 25%)
- Unlimited envelopes
- Multiple accounts
- Recurring transactions
- Family sharing
- Savings goals
- Priority support
Download Plan & Multiply
Available for free on iOS and Android. 7-day Premium trial included.
Press contact
For press inquiries, interviews or partnerships:
We respond within 48 hours. For user support requests, please use the contact page.